Malik Watson


Designer from Portland, OR. Work includes Graphic Design, Fashion Design, and Art & Creative Direction. > More About Me



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05 Helmut Lang  SS24 Campaign
DOC 234—34/2


Work: Graphic Design + Concept + Merchandising   Location:Portland, Oregon 
(Portland State University)

Date: 2023


Details:
The project was assigned with loose guidelines, initially requiring only a poster design. However, I decided to expand the scope by including social media posts and merchandise.

This fictional campaign features deliverables for fashion label Helmut Lang’s Spring/Summer 2024 runway show, drawing inspiration from artistic motifs and designs featured in the show. The graphics are designed to reflect elements such as the showcased poem, alongside motifs of pink, cars, and taxis, all while channeling the distinct design language associated with Helmut Lang.

Project for DES210 Class (Portland State University)





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